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Videos

Estas para algo dulce, estas para un Danette: A 360 campaign born in a 360 listening

2016 was coming to an end but in Danette we had no reasons to celebrate. Since 2013 the brand had decreased 23% its volume and 26% its penetration. As we knew consumers still loved our products we revised our communication. For 3 years we had been...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Justo Saenz
Company: Danone
May 14, 2018
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Citation

Saenz, J. (2018a, May 14). Estas para algo dulce, estas para un Danette: A 360 campaign born in a 360 listening . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/estas-para-algo-dulce-estas-para-un-danette-a-360-campaign-born-in-a-360-listening-


Research papers

Innovation detonation @ Deutsche Telekom

The work of the Creation Center, a small, creative, international and interdisciplinary unit that applies 'innovathinking' consistently in the R&D process of Deutsche Telekom, is introduced in this presentation. As in other competitive markets, a...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Raimund Schmolze, Annette Boehmer
Company: Deutsche Telekom
November 16, 2010
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Citation

Schmolze and Boehmer (2010a, November 16). Innovation detonation @ Deutsche Telekom. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/innovation-detonation-deutsche-telekom


Research papers

The dilemma of brand identity in Latin America (Spanish)

The hypothesis of this paper is that consumer's attitudes and behaviors toward global and local brands are integrated into the same dynamic process that gives origin to acceptance and rejection of globalization as an economic, technological, social...

Catalogue: Latin America 2003
Author: Nora D'Alessio
May 4, 2003
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Citation

D'Alessio, N. (2003a, May 04). The dilemma of brand identity in Latin America (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-dilemma-of-brand-identity-in-latin-america-spanish-


Research papers

The dilemma of brand identity in Latin America

The hypothesis of this paper is that consumer's attitudes and behaviors toward global and local brands are integrated into the same dynamic process that gives origin to acceptance and rejection of globalization as an economic, technological, social...

Catalogue: Latin America 2003
Author: Nora D'Alessio
May 4, 2003
×

Citation

D'Alessio, N. (2003a, May 04). The dilemma of brand identity in Latin America . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-dilemma-of-brand-identity-in-latin-america-